Europe's Top 5 Match 3 Games Show Varied Trends in Q1 2021

The first quarter of 2021 has been an interesting period for Match 3 games in Europe. Sensor Tower's data provides us with a glimpse into the performance of the top applications in this category. Let's delve into the numbers of these leading games.

Starting with Project Makeover, the game showed a strong start in revenue at the beginning of the quarter, with figures around $1.2M in early January, eventually seeing a downward trend to about $933K by the end of March. Downloads followed a similar pattern, peaking at 1.7M in the first week and then gradually declining to 560K. The weekly active users began at 2.9M and experienced a slight dip to 2.7M over the quarter.

Homescapes demonstrated resilience in revenue, starting at around $3.3M and reaching highs of $3.6M before ending the quarter at approximately $2.4M. Downloads for the game remained fairly steady, beginning at 870K and ending at 576K. The active user base showed a slight increase from 7.1M to 7.4M in mid-March, before settling back down to 7.4M at the quarter's close.

The journey for Gardenscapes was marked by a stable revenue pattern, with an initial $3.1M, a peak at $3.8M in March, and closing at $3.3M. The game saw a decrease in downloads from 720K to 472K, while the active users remained consistent, hovering around the 5.4M to 5.5M range throughout the quarter.

Fishdom saw its revenue fluctuate between $1.4M to $1.7M, ending the quarter at a stable $1.4M. Downloads started at 474K, peaking at 504K in mid-March, and finishing the period at 425K. Weekly active users showed a slight increase from 2.4M to 2.4M over the three months.

Lastly, Candy Crush Saga, a long-standing favorite, maintained its revenue above $2.8M, with a notable rise to $3M in mid-March, and concluded the quarter similarly strong at $2.9M. Downloads exhibited a slight decline from 448K to 294K, whereas the active users started at 5.8M, peaked at 6.1M in February, and ended at 5.9M.

It's clear that each of these top Match 3 games experienced its unique set of trends in Europe during Q1 2021. For more insights, Sensor Tower's comprehensive data and analysis tools are available to explore these performances in greater detail.